Since the beginning of 2008, I work for Ask4Me Group, a Dutch product design agency, with offices in Amsterdam, Hong Kong and China. Out of personal interest I am interested in the development of product design in China. Within Ask4Me Group I can contribute to defining the meaning of design in China. Many Chinese companies see design related to graphics, fashion, trend, shapes and colors. I like to show that design is also related to user understanding and qualitive engineering. Due to my work I attend and contribute in many Fairs and Expositions that are related to product design in China. Each year we participate in the Business of Design Week in Hong Kong and the Guangzhou Design Week. But also smaller design events like the Shunde International Industrial Design Expo, or the Foshan Creative Week. As a young designer I feel lucky to be present at a new design oriented country.

See interview by Chinese Top Design Talk